A Sustainable Global Environment
It is Our Responsibility

Our planet Earth is an Amazing collection of everything needed to support all living things. We are fortunate to be provided with her abundance and her ability to continue the cycle of life.

In our growth as the main benefactor of her bounties, we are beginning to realize that as such, we also must become the caretakers, making sure that this great planet is able to continue providing and sustaining life.

Unfortunately, we have been very slow in this realization. We have been lulled into inaction on our responsibility because of the enormities of her abundance.

Thankfully, there have been many who were able to envision the need for a shift from blind consumption to sustainable consumption allowing the Earth to replenish that which we need to continue our very lives.

Even though we have begun to realize our responsibility to the earth, we are reluctant to embrace sustainable methods because of our mistaken belief that these sustainable methods are too expensive.

The foundation of this mistaken belief is based on two misconceptions.

First, we do not have the knowledge to produce the shear quantities through sustainable methods and that these methods are too expensive. This is only a partial truth.

There are many individuals and groups dedicated to proving sustainable production is not only possible but profitable.

If you add to this the fact that our current conventional production methods were developed on research done within the last two generations, you realize that our knowledge on these sustainable methods can be fine tuned very quickly if we just make the decision to do it.

Second, is the belief that the sustainable production methods make our products too expensive. This is also a partial truth.

The cost we now pay for conventional products do not include many of the expenses which will be eliminated by sustainable production. Just a few examples of these additional cost are:

• Clean up of the toxins used in production.


• Continued availability or Supply - If we continue depleting our natural resources, such as oil, they will continue to increase in cost till they eventually run out.


• Cost of and to our health. Regardless of whether mainstream scientific studies have proven it to the point of becoming 'accepted', toxins are deteriorating our health and helping to create our current Health Care Crisis.

The other factor affecting the cost of sustainable products is supply and demand. The current demand is very high and the supply is low thus inflating the cost. As more and more forward thinking innovators begin increasing the supply, prices will decrease.

We as consumers, can bring this change about quicker by increasing our demand. By requiring the products you buy to be produced by sustainable methods, you will encourage more and more of those forward thinking entrepreneurs to innovate new less expensive methods.

It is time we embrace our responsibility to this wonderful Planet Earth and start giving her back the ability to continue the cycle of life.

If we do this she will continue to provide all we need.